Hot Button Marketing

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Price: $16.95 $11.53

Product Description

Consumers buy products for two reasonsthe rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotionnot intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product Filled with tips and insights that can be applied at every stage of marketingfrom product development to onetoone selling Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold. Barry Feig is a leading consumer behaviorist. He has over two decades of experience developing new products and marketing strategies for companies such as American Express, ColgatePalmolive, and First Brands. He has developed marketing strategies for familiar products such as Glad Lock Storage Bags, Kellogg's Smart Start Cereal, American Express Gift Cheques, and RalstonPurina's Kibbles Chunks.

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